https://bozindustries.com Boz Industries Fri, 26 Jan 2018 00:42:40 +0000 https://bozindustries.com en https://bozindustries.com/Main Mon, 15 Jan 2018 17:05:10 +0000 Boz Industries https://bozindustries.com/Main Boz Industries makes creative stuff. Adverts, content, films, words and products. Scroll down to see a selection of recent projects or choose what you’re looking for from the menu above. https://bozindustries.com/Tesco-Mobile-copy Fri, 19 Jan 2018 00:14:54 +0000 Boz Industries https://bozindustries.com/Tesco-Mobile-copy Tesco Mobile Smile, you’re on Tesco Mobile To promote their European roaming offer over the summer Tesco Mobile produced a fully integrated campaign, spearheaded by a TV ad but including press, three Virtual Reality films (one featuring TOWIE's Mark Wright white water rafting in Croatia) plus a whole bunch of fun social content. All to prove just how much you can share when you're not being crippled by mobile roaming fees. https://bozindustries.com/Oak-Furnitureland-copy Fri, 19 Jan 2018 10:29:45 +0000 Boz Industries https://bozindustries.com/Oak-Furnitureland-copy OAK FURNITURE LAND Got wood? Oak Furnitureland have, lots of it. I first developed this campaign for the UK's largest manufacturer and retailer of solid hardwood furniture back in 2013. After the initial burst proved hugely successful in uplifting sales, it went off piste when left to the production company. I was then called back in to put it back on track and acted as in-house Creative Director for 6 months. The new work, headed up by ‘No Veneer in ‘Ere!’ helped it gain second place in Campaign’s Adwatch of the year 2017. https://bozindustries.com/Scania-copy Fri, 26 Jan 2018 00:41:40 +0000 Boz Industries https://bozindustries.com/Scania-copy SCANIA A Truck is bornSapient were asked to launch Scania’s first new truck in 20 years. If you’re into trucks, this is a big thing and there are a lot of people seriously into trucks, especially Scania trucks. We played off the fact that Scania refers to its fans as ‘family’ to create content for both social and owned channels, teasing the launch, revealing the truck and following up post launch. The following film shows a selection of the work myself and my team at Sapient produced and the results it produced. &nbsp; https://bozindustries.com/Lloyds-Cognitive-Computing-copy Fri, 26 Jan 2018 00:42:40 +0000 Boz Industries https://bozindustries.com/Lloyds-Cognitive-Computing-copy LLOYDS COGNITIVE COMPUTING Everything you ever wanted to know about AI but were too afraid to askLloyds are making some great AI products, chatbots etc but needed a presentation and some assets they could use to help tell the story of what AI is and what it can do for you, as well as showcasing some of the work they’d produced. We decided to let a chatbot be the spokesperson for them and created a personality for it, filmed lots of interviews and demos to showcase their work and give a sense of the personalities behind the code. Below are a few edited highlights from the presentation material we created. https://bozindustries.com/Tesco-Mobile Tue, 13 Sep 2016 12:05:07 +0000 Boz Industries https://bozindustries.com/Tesco-Mobile Tesco Mobile Smile, you’re on Tesco Mobile To promote their European roaming offer over the summer Tesco Mobile produced a fully integrated campaign, spearheaded by a TV ad but including press, three Virtual Reality films (one featuring TOWIE's Mark Wright white water rafting in Croatia) plus a whole bunch of fun social content. All to prove just how much you can share when you're not being crippled by mobile roaming fees. https://bozindustries.com/Oak-Furnitureland Mon, 07 Sep 2015 11:31:44 +0000 Boz Industries https://bozindustries.com/Oak-Furnitureland OAK FURNITURE LAND Got wood? Oak Furnitureland have, lots of it. I first developed this campaign for the UK's largest manufacturer and retailer of solid hardwood furniture back in 2013. After the initial burst proved hugely successful in uplifting sales, it went off piste when left to the production company. I was then called back in to put it back on track and acted as in-house Creative Director for 6 months. The new work, headed up by ‘No Veneer in ‘Ere!’ helped it gain second place in Campaign’s Adwatch of the year 2017. https://bozindustries.com/Stroke-Awareness Thu, 04 Mar 2010 19:51:30 +0000 Boz Industries https://bozindustries.com/Stroke-Awareness STROKE AWARENESS You need to act F.A.S.T This campaign for the NHS has had a huge impact on people and, as a result, the amount of 999 calls where patients have been correctly diagnosed as suffering a stroke. In fact, it’s been named as 'the most effective piece of public health advertising ever made'. You can read why here. Awards: IPA Effectiveness Gold <img width="4961" height="1748" width_o="4961" height_o="1748" data-src="https://freight.cargo.site/t/original/i/9b0a0ff733f3f2f1e7798c1a7212dc37e1a177cf8e59649756768c9df4013de5/White-woman-HPDPS.jpg" data-mid="9499533" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9b0a0ff733f3f2f1e7798c1a7212dc37e1a177cf8e59649756768c9df4013de5/White-woman-HPDPS.jpg" /> <img width="1967" height="1392" width_o="1967" height_o="1392" data-src="https://freight.cargo.site/t/original/i/27b1c6fd5b40c97689a5ad59283e36811a0040678eea117a8399d486284ddcdf/Stroke-BBC-Grab.jpg" data-mid="9557413" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/27b1c6fd5b40c97689a5ad59283e36811a0040678eea117a8399d486284ddcdf/Stroke-BBC-Grab.jpg" /> https://bozindustries.com/Marie-Curie-Cancer-Care Mon, 08 May 2017 10:23:07 +0000 Boz Industries https://bozindustries.com/Marie-Curie-Cancer-Care MARIE CURIE CANCER CARE The truth In a radical step for Marie Curie, we persuaded them to stop hiding behind happy pictures of nurses and tell people exactly what they do. They provide end of life care for people dying of cancer so they can die at home. A tough buy for them, but one that increased their donations by over £10m in the campaign’s first year. Awards: CBS Underground Writer Finalist, IPA Best of Health-Best Writing, Creative Circle Bronze. <img width="2362" height="1086" width_o="2362" height_o="1086" data-src="https://freight.cargo.site/t/original/i/3a861dbd101cd7157811c53428e779a7abb879a833469f5707749e4259cf9ee8/MCCC_You-re-Dying_P1.jpg" data-mid="9553741" border="0" src="https://freight.cargo.site/w/1000/i/3a861dbd101cd7157811c53428e779a7abb879a833469f5707749e4259cf9ee8/MCCC_You-re-Dying_P1.jpg" /> <img width="2362" height="1086" width_o="2362" height_o="1086" data-src="https://freight.cargo.site/t/original/i/482431f821f74c6a882716351ece707f7e1e559cd03319c6138d8bee7562af7d/MCCC_You-re-Dying_P2.jpg" data-mid="9553742" border="0" src="https://freight.cargo.site/w/1000/i/482431f821f74c6a882716351ece707f7e1e559cd03319c6138d8bee7562af7d/MCCC_You-re-Dying_P2.jpg" /> <img width="1358" height="1772" width_o="1358" height_o="1772" data-src="https://freight.cargo.site/t/original/i/c48fb42e8ffac8ec39936d47617a3ef4f6d90b65402db49c88e53e574a3341d9/MCCC_ONE-DEATH.jpg" data-mid="9551868" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/c48fb42e8ffac8ec39936d47617a3ef4f6d90b65402db49c88e53e574a3341d9/MCCC_ONE-DEATH.jpg" /> <img width="1405" height="1772" width_o="1405" height_o="1772" data-src="https://freight.cargo.site/t/original/i/25eadd7941646b1f88436b81c9328a530323e5a9ba2b3f0fb027e6ccb4f94e03/MCCC_OWN-BED.jpg" data-mid="9552200" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/25eadd7941646b1f88436b81c9328a530323e5a9ba2b3f0fb027e6ccb4f94e03/MCCC_OWN-BED.jpg" /> https://bozindustries.com/Burger-King Mon, 08 May 2017 10:22:48 +0000 Boz Industries https://bozindustries.com/Burger-King BURGER KING Got the Urge? A couple of fun spots for BK, one caused the stuntman to have 3 stitches, one raised a few objections. And if you scroll down, you can see a cheeky one that only the privileged few have ever seen.