Tesco Mobile
Smile, you’re on Tesco Mobile
To promote their European roaming offer over the summer Tesco Mobile produced a fully integrated campaign, spearheaded by a TV ad but including press, three Virtual Reality films (one featuring TOWIE's Mark Wright white water rafting in Croatia) plus a whole bunch of fun social content. All to prove just how much you can share when you're not being crippled by mobile roaming fees.
OAK FURNITURE LAND
Got wood?
Oak Furnitureland have, lots of it. I first developed this campaign for the UK's largest manufacturer and retailer of solid hardwood furniture back in 2013. After the initial burst proved hugely successful in uplifting sales, it went off piste when left to the production company. I was then called back in to put it back on track and acted as in-house Creative Director for 6 months.
The new work, headed up by ‘No Veneer in ‘Ere!’ helped it gain second place in Campaign’s Adwatch of the year 2017.
SCANIA
A Truck is born
Sapient were asked to launch Scania’s first new truck in 20 years. If you’re into trucks, this is a big thing and there are a lot of people seriously into trucks, especially Scania trucks. We played off the fact that Scania refers to its fans as ‘family’ to create content for both social and owned channels, teasing the launch, revealing the truck and following up post launch. The following film shows a selection of the work myself and my team at Sapient produced and the results it produced.
LLOYDS COGNITIVE COMPUTING
Everything you ever wanted to know about AI but were too afraid to ask
Lloyds are making some great AI products, chatbots etc but needed a presentation and some assets they could use to help tell the story of what AI is and what it can do for you, as well as showcasing some of the work they’d produced. We decided to let a chatbot be the spokesperson for them and created a personality for it, filmed lots of interviews and demos to showcase their work and give a sense of the personalities behind the code. Below are a few edited highlights from the presentation material we created.