GREAT BRITISH BEAN POLL
Beanz Meanz Branston
To launch Branston's first ever foray into baked beans, we decided to go straight to war with Heinz. 'The Great British Bean Poll' was a Nationwide side by side taste test. It used mobile 'Bean Polling Stations' and an on-pack text mechanic to allow customers to vote for their favourite beans. It caught the Nation's attention and even Richard and Judy's (See below). The result was to go from £0 to £10 million in sales in less than a year and to capture 10% of the market off Heinz.
Awards: ISP Promotional Marketing Awards Grand Prix, IPA Effectiveness Gold
