OAK FURNITURE LAND
Got wood?
Oak Furnitureland have, lots of it. I first developed this campaign for the UK's largest manufacturer and retailer of solid hardwood furniture back in 2013. After the initial burst proved hugely successful in uplifting sales, it went off piste when left to the production company. I was then called back in to put it back on track and acted as in-house Creative Director for 6 months.
The new work, headed up by ‘No Veneer in ‘Ere!’ helped it gain second place in Campaign’s Adwatch of the year 2017.